Ypioca: Developing a new icon to stand proud on the Ypioca label designed by Bloom London


Resurrecting a legend


Ypioca, a well known Cachaca brand in Brazil, wanted to add a spicier variant to their portfolio of products to attract a younger audience and foster a new Ypioca ritual.


Our aim was to create a fiery shot to fuel the night. To aid this we developed a new icon for the brand taking inspiration from the Brazilian folk-tale legend, Mula Sem Cabeca – a fire spewing headless mule that curses the night. The fiery figure stands proud on the label, warning consumers to try if they dare and is drawn in the Cordel style, as found in a series of short stories that are local to the region of Cachaca.