In blind tests Pepsi Max consistently outperforms both Coke & original Pepsi. We were asked to create a campaign that would reassure consumers of its superior flavour.
We realised the brands previous campaign focused too much on refreshment and looked too dark, which was a huge disadvantage for key markets like Norway where it’s dark most of the year. We found a way to inject vibrant colour while showing cola in a delicious & ingenious way. As ingenious as the maximum taste no sugar formula itself.