When Inch’s came to us to design their new to world cider brand, we immediately fell in love with their proposition; a locally sourced, sustainable cider, developed for a new generation of drinkers.

Our creative approach reflects Inch’s celebration of apples from pip to sip. We brought the brand story to life with a beautiful suite of bespoke illustrations to follow the apples’ journey; all grown in rolling orchards within 40 miles of the bustling cider mill.

Our strategic vision is realised with a light-hearted visual style that extends across brand touchpoints. Apples bob playfully along the River Wye, flowing around the bottles and cans to connect further elements that add to the brand’s rich narrative. We created an identity that captures the essence of the brand and cues provenance, quality and craft.