Beauty is no longer a dictatorship – brands are now inviting a conversation, allowing us to discover our own interpretation of beauty, what it means...
Read More
A wave of new baby brands have entered the market, showing up with honesty, diversity and realness. Getting personal with parents, these brands are opening...
Read More
Tea and Coffee have had a storming 12 months in grocery sales. And no wonder. We’ve all been craving those ‘me moments’ whilst stuck at...
Read More
With hygiene firmly on everyone’s agenda, germs have been under a microscope as consumers learn how to eradicate them without destroying the balance of our...
Read More
Penguin, a lunchbox and biscuit tin staple since 1932 has been working with brand identity and innovation partner Bloom, to refresh its visual equities and...
Read More
In a year of dramatic change, we have seen lifestyle shifts come faster than ever before - with more change yet to come. We have...
Read More
As 2020 draws to a close, our tempo and outlook is becoming longer, slower and introspective. In our December edition, we explore consumer desire for...
Read More
We all love a sweet. But the sugar demon is spoiling the fun. How can confectionery brands sidestep HFSS and put a fresh spin on...
Read More
The October edition brings fresh inspiration through a mixture of design, brand and innovation trends. We explore why going off-grid is becoming popular as people find...
Read More
Avon, which has been transforming women’s lives by doing beauty differently, has been working with brand identity partner, Bloom, to evolve its positioning, architecture and...
Read More
We’re seeing a new behaviour emerging in food. Brands are appealing to the eyes before the tastebuds. A Feast For The Eyes explores the global...
Read More
This month for Bloom Inspo, we got our aprons and rollers out to practice our lino-printing skills. We are very lucky to have the Lavender...
Read More
This month we turned our eyes to the art of portraiture at the Taylor Wessing Photographic Portrait Prize 2019 at The National Portrait Gallery. The...
Read More
For this month’s Bloom inspo, we ventured to the Tate Modern for arguably the most instagrammable exhibition of the year: Olafur Eliasson – in real...
Read More
October got the creative juices foaming with an evening of cocktail-inspired soap making at Drink Shop & Do. Using pure essential oils and liquid colour...
Read More
Bloom has partnered with Diageo for the 6th consecutive year to design the 2019 special release malts collection: one-of-a kind, cask strength whiskies from some of Scotland’s most renowned distilleries....
Read More
This month we packed our picnic blankets & mini Proseccos and went down the rabbit hole to watch The Matrix at Somerset House. Huddled together...
Read More
Bloom creates Naked Glory, a disruptive new meat-free eating brand. The meat free category has exploded in the last 2 years. Where the world of...
Read More
This month we braved the tube on the hottest day of the year to travel to the Barbican’s AI: More than Human exhibition. The evening...
Read More
As a brand that champions diversity, self-expression and individuality, who better to fly the flag for Pride than Impulse? The design needed to be instantly...
Read More