Whittard Inspiring passion

Positioning + Brand Communications + Packaging

The UK’s only national high street tea & coffee retailer had plenty of passion and expertise, but its brand wasn’t expressing these values.

Our approach harnessed the power of their staff, whose knowledge and enthusiasm turn customers into connoisseurs. We clarified the brand purpose, Inspiring Passion, before evolving the design to communicate the new idea across marketing materials, store design and packaging.