Ronnie Scott’s Keeping time

Visual Identity + Brand Communications

Ronnie Scott’s is a London clubland institution. But this historic jazz club needs to move with the times. How could it appeal to younger music fans without losing touch with its glamorous past.

The identity respectfully evolves the sax player for a sharper look. We refreshed the logotype more radically, using a typestyle that references neon lighting. Together with a rich nocturnal colour palette these elements are perfectly in tune.