R. White's Bringing heritage to life

Established in 1845, R Whites is one of the UK’s oldest adult soft drink brands but it was in danger of being left on the shelf. 

We created an identity that encapsulates the brand’s pride and passion for creating quality drinks, leveraging the brand’s heritage to resonate with consumers seeking authentic experiences. 

Our design playfully reinvents historic British icons, such as the penny-farthing, appealing to new generations of consumers with its witty, unexpected take on R. White’s Victorian origins.