Innovation + Positioning + Naming + Visual Identity + Communications

Entrepreneurs James and Tamara Lohan came to us with the idea of creating a mould-breaking boutique hotel guide for stylish 30-something couples. In response we created Mr & Mrs Smith, a travel and lifestyle brand that transcends guide books.

Everything about the brand speaks to the decadent experiences this audience craves, from the name, to lived-in room photography. The hotel reviewers are carefully selected from the world of style, lifestyle and luxury. Their recommendations focus on what really matters: the best rooms and tables, who goes, what to wear and how to get the most out from your stay.  Mr and Mrs Smith now has a million members making bookings totalling £50m each year.