Johnnie Walker Evolving a Global Icon

Visual Identity

Johnnie Walker’s Striding Man is among the world’s most recognised brand icons. True to the Keep Walking ethos, he must evolve with the times.

Our new expression of this international symbol of progress adds character while preserving recognition. His new look was inspired by the enduring charisma, charm and elegance of the dandy. We worked with illustrator Gary Redford, whose timeless style is the perfect fit for the brand. Crafted detailing brings out this historic icon’s magnetic personality.