Cowshed Moving beyond the shed

Positioning + Brand Architecture + Naming + Packaging

Cowshed’s bath, body and skincare range was loved by Soho House club members, but was unknown outside this select audience. Design needed to help take it to a wider market.

Our guiding creative thought, Rural Roots, Urban Style, paid respect to the club’s philosophy of effortless luxury. The resulting design works harder, flexing across ranges and fragrances without diluting the brand’s tongue-in-cheek personality. Its impact is clear. Cowshed has gone global and can be found in over 100 retailers across 20 countries.