Chewton Glen Updating an original

Positioning + Visual Identity + Brand Communications + Naming

Chewton Glen is the original English country house hotel. This Grand Dame needed a refresh to appeal to a younger breed of luxury hotel clientele.>

The brand essence we developed – An English Original – inspired an identity that cues timeless luxury. Its quintessentially English colour palette complements a photography style that captures the staff’s discreet attentiveness. We also created brands for the Vetiver restaurant and the luxury eco Treehouses, appealling to a younger, more relaxed guest. In 2015 Chewton Glen was voted Best Hotel For Families by Condé Nast Johansens.