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Bloom Thinks: Thriving in times of economic pressure

By 21st September 2022No Comments

In a world where budgets are squeezed, brands need to adapt to survive. It’s tempting to think that the answer lies in value, but in reality, consumers will spend money on the things that matter.

Now more than ever, brands need to satisfy our fundamental human needs by plugging into the physical, emotional, simple and complex, because how we feel affects what we think, how we behave and what we choose.

In the latest edition of Bloom Thinks, we explore the strategies brands can implement in times of economic pressure, by providing more for their consumers and strengthening their core brand

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