Brand Strategy

DEFINING BRANDS, THE ARCHITECTURES THAT ORGANISE THEM AND THE INNOVATIONS THAT DRIVE GROWTH

Clear definition lays the foundations for impactful brand identities.
So we define brands with identity in mind, combining semiotics and archetypes to carve out clear category spaces.
Once defined we visualise the idea, creating activation concepts that make brand purpose and personality real.

Our architecture approach is simple but rigorous.
We start by defining the role of every part of the range – the what, who, when and why – creating clear relationships with the masterbrand
We then visualise the system schematically, so the team can see how different scenarios play out in-market and collaboratively agree the way forwards.

Insight and design come together for an agile innovation process.
We run workshops with stimulus drawn from a broad range of sources – from cultural trends to analogous categories.
The outputs are then brought to life in a design sprint, turning written ideas into testable brand concepts in a matter of days.

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