Bloom designs 2017 Special Release Malts Collection

13 September 2017 | News

Bloom has partnered with Diageo for the fourth consecutive year to design the 2017 special release malts collection. Released each autumn, the highly anticipated series includes incredibly rare whiskies, often sourced from closed distilleries.

With limited bottles available, they are highly sought after by collectors and whisky aficionados alike. This year’s annual collection, features a single-grain distilled at Port Dundas, a now-closed Glasgow distillery, with only 752 bottles available worldwide.

Zaina Muir, Managing Partner at Bloom said “We were delighted to have been invited once again to design the labels for these exceptional limited-edition cask strength whiskies. This year, we were especially excited to design the Teaninich special release created to mark the distillery’s 200th Anniversary.”

The Victorian Teaninich distillery was only distillery north of Inverness to be lit by electricity and the design celebrates this by integrating the copper filament of the lightbulb throughout the design. When viewed in darkness, the copper lines glow in the dark – an intriguing discovery.

Another of the expressions, Blair Athol, combines the distinctive red door of the distillery with its Gaelic meaning “The gateway to the Highlands.” The door is a die cut, through which the rugged terrain of the Highlands can be glimpsed.

 Simon Adamson added “As each of Diageo’s special release malts are sourced from closed distilliers, it gives us creative freedom to disrupt the traditional malt visual language.”

Dr Nick Morgan, head of whisky outreach at Diageo comments ‘The Special Releases range is always a highlight in our calendar year. It reflects the truly extraordinary range of stocks our blenders have available to them.”