Haircare giants Henkel asked us to bring their Schwarzkopf consumer brand to life with a new visual identity that would give their portfolio cohesion and greater stand out; connecting with consumers for increased commercial success.
We showcased the controlled precision of hair styling, alongside its inherent creativity and flair. The approach respected the longstanding heritage and craft of the Schwarzkopf brand, while contemporising it for today’s market.
The result is a brand identity for the future, every detail perfectly defined.
