Penguin, a lunchbox and biscuit tin staple since 1932, wanted to refresh its visual identity and give a new lease of life to its much-loved brand assets.
We wanted to retain the essence of the Penguin brand, while bringing modernity to key assets. Our creative platform played into the British quirks and charming eccentricities that characterise the brand and make it so memorable.
The result is everyone’s favourite, transported into the modern day and designed to delight across the consumer journey.
